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How Much Does It Cost To Make & Install Signs?

Most homeowners spend between $289 to $3,400 nationally.
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Signs serve many functions. For homeowners, they offer visitor information or enhance decor. Sporting a company name, a business sign establishes identity and draws people into the building. Businesses also use signs to direct customers and to display information like hours, pricing or menus. This guide offers information about prices, reasons for installing signs, the process involved and more.

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National Make and Install Signs Costs

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Median Cost


Minimum Cost


Maximum Cost
Average Range:


National Average Cost $2,372
Minimum Cost $75
Maximum Cost $8,000
Average Range $289 to $3,400
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How do we get this data? This info is based on 5 cost profiles, as reported by ImproveNet members.

Table of Contents

  1. Signage Costs
  2. Sign Cost Factors
  3. Why Install A Sign?
  4. Sign Company Contracts
  5. Sign Making Process
  6. Sign Installation Process
  7. DIY Or Hire A Contractor?
  8. How To Find A Sign Company
  9. Find A Contractor

Signage Costs

Typically, sign prices are dependent upon size. As indicated in the table below, the material used to create a sign also plays a role in the signage cost, with features like neon lighting increasing prices exponentially.

Type of Sign Price


$5/sf to $10/sf


$10/sf to $20/sf


$10/sf to $20/sf


$20/sf to $30/sf




$200/sf to $1,200/sf

Sign Cost Factors

A few additional factors affect the costs for production and installation of signage. Because they don't need to resist the weather, indoor signs typically cost less than outdoor signs. Black and white signs are less expensive than color signs, and each additional color typically adds incrementally to the signage price. The number of words, the complexity of a design and the method of installation also affect signage costs.

Sign Cost Factors

Why Install A Sign?

Homeowners install signs for several reasons: to display an address or family name, to market a home for sale, to direct visitors or to add to their interior decorating schemes. Businesspeople install signs because they know that signs bring in money. For instance, statistics show that signs help customers find businesses, and they can increase profits by as much as 16%.

Sign Company Contracts

A full-service sign company often takes care of design, production and installation. When entering into a contract with a sign company, individuals or businesses should get an estimate for the work to be completed, and the contract should specify a timeline for completion and a detailed assessment of costs. All sign companies should be aware of local codes, regulations and ordinances involving signage in any community.

Sign Making Process

Typically, the customer has a good idea of what they want their sign to look like. A photo or drawing helps with the design process. Customers discuss their budget and creative ideas with the sign professional, and the company uses this feedback to craft a design proof for your approval. After making necessary adjustments and finalizing the design, the sign maker applies for approval with the city or county, if necessary, and creates and installs the sign. When creating a final sign design, it’s important to keep an open mind. Because sign professionals usually come backed with years of experience and knowledge, their advice is valuable — even when a sign does not look the way the customer originally envisioned it.

Sign Company Contracts

Sign Installation Process

Often, business signs are attached to concrete, brick or blocks. There are different processes and materials used for installation on each surface.


Tapcons are versatile screws used for fastening signs to concrete, brick or cinderblocks. The length of the screw depends on the thickness of the sign. Professionals affix signs with tapcons in a few simple steps:

  1. The installer marks and drills holes on the sign.
  2. Using a hammer drill and carbide drill bit in the appropriate size, the installer drills corresponding holes in the base material at least 1/2-inch deeper than the length of the screws. The diameter of the holes should be slightly smaller than the diameter of the tapcons used.
  3. The installer removes excess base material with a wire brush or compressed air.
  4. With a drill or wrench, the installer drives the screw through the hole until it fits snugly. Spinning the screw too fast with a drill can strip the screw's threads.

Wedge Anchors

Professionals sometimes use wedge anchors to attach signs to concrete. When doing so, they follow these steps:

  1. The installer marks and drills holes on the sign.
  2. Using accurate measuring, the installer marks compatible holes on the concrete and makes them with a hammer drill and carbide bit. Holes should measure at least 1/2-inch deeper than the length of the anchors and be slightly smaller in diameter.
  3. Excess cement is removed using a wire brush or compressed air.
  4. Nuts are placed on the ends of anchors before pounding them into the hole.
  5. Holding the sign in place, the installer hammers anchors through the hole in the sign and into the cement.
  6. Tightening the nut roughly four revolutions affixes the sign to the concrete.

Using a similar process, sleeve anchors are also used to affix signs to concrete, brick or block wall surfaces.

Sign Installation Process

DIY Or Hire A Contractor?

As with many projects, some homeowners prefer to make their own signs. At-home signs like name plaques or business signs like sandwich-boards often benefit from handmade charm. However, the creation of signs that market a home or business should be left to professionals.

How To Find A Sign Company

Whether you need a sturdy metal sign or a fancy lighted design, it's important to comparison shop when looking for a professional to do the work. It helps to examine other signs a company has produced, research how long they have been in business and read reviews from former customers. Quality of workmanship, cost and follow-up services are all important considerations when choosing a sign professional. Top national companies in business for decades include Stewart Signs and Ace Sign Company.

Find A Contractor

While signs are an important addition to a home, they are invaluable for a business. That's why it's essential to hire the right professional for the job. If you need help finding sign contractors in your area, ImproveNet can help.

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